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Shopify and Spotify want to help artists drive business to their online stores

Shopify has announced a new strategic partnership with Spotify that will allow artists to expand beyond music and merchandise to build fully realized businesses on its ecommerce platform.

Artists that use Spotify to promote and distribute their music can now sell products such as hats, sweatshirts, vinyl records and more using Shopify on the platform where their listeners and fans already engage with their music the most.

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