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Mastercard snaps up digital identity firm Ekata in $850m deal

Mastercard is hoping that its newly announced purchase of digital identity firm Ekata will boost its identification verification technology and help push forward the company’s framework for how digital interactions should evolve.

The deal will cost Mastercard $850 million, but the credit card giant will be able to tap into the potential of Ekata’s programming interfaces (APIs) and other tools used by merchants, e-commerce outlets and finance-focused firms across an array of business sectors.

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