Video Games

Instacart is moving into digital advertising

The popular grocery delivery service Instacart aims to expand its business by selling online advertising in addition to allowing consumers to forgo heading to the grocery store.

As reported by the Wall Street Journal, the company has hired veterans from Facebook and other tech giants as it works to develop advertising platforms for video and other services. The move comes at a time when its biggest customers, Walmart and Kroger, are also trying to tap into the multi billion digital advertising business.

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