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How to use POS data: 9 inspiring ideas to make the most of customer data

The best point of sale (POS) systems offer businesses so much more than a fantastic payment experience. They also offer a wealth of information about your customers that can give you an edge on building up relationships and brand loyalty. 

Many, if not the majority of POS (point of sale) systems in the market today, have sophisticated customer shopping behavior analytics, often built in. So what’s the best way to use all that POS data?

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