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Fears grow Apple’s new Mail Privacy Protection could kill off email newsletters for good

Apple’s new Mail Privacy Protection feature, that the company hopes can bolster the privacy of the default email app on iOS 15 and MacOS, may also inadvertently deliver a devastating blow to email newsletters.

Introduced at the recent WWDC 2021, Mail Privacy Protection implements a host of features to prevent common email marketing ploys such as the use of invisible tracking pixels. Apple says the new feature will also mask users’ IP address to prevent it from being linked to other online activity or for determining their location.

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