Lego bricks are virtually indestructible, withstanding repetitive or rough play and lasting decades. My childhood bricks from the 1980s, if I only kept them, would be in the same condition as the ones I buy my son now, making it a toy parents can bequeath to their children.
This brand-safe wholesomeness extends to Lego’s licensed content. “Lego Masters” on Fox and Hulu may be the most family-friendly reality competition series on television, and it inspires hours of family playtime. 2014’s “The Lego Movie” and 2017’s “The Lego Batman Movie” are, for all their irreverence, great all-ages fun (and arguably the best toy-based movies ever made, not that it’s a high bar).
It’s impressive, for a company that not long ago was on the verge of bankruptcy.
Lego really is the best toy ever invented. But it’s more than just a toy. Its infinite possibilities give it infinite purposes. It’s a medium of creation and expression.
And it’s a great way for me to share my childhood with my kids, and for them to share theirs with me.