there’s no denying that Apple devices are expensive. And it doesn’t help that they hardly ever go on sale. But thanks to Amazon’s annual Prime Day event, a number of Apple products are currently on sale including MacBooks, Apple Watches, MagSafe accessories, and more. We’ve rounded up all the best deals below.
The WIRED Gear team tests products year-round. We sorted through hundreds of thousands of deals by hand to make these picks.
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Apple Device Deals
Apple’s 14-inch MacBook Pro (8/10, WIRED Recommends) comes with upgrades on the inside and out. It has an industrial look with a boxier chassis, tons of ports (including a MagSafe port for charging), a beautiful 14.2-inch display with ProMotion (increasing the frame rate to 120Hz), and a 1080p webcam. Under the hood, the M1 Pro offers excellent performance that can handle nearly any task you throw at it. The discount applies to the 1 terabyte model, but the 512-gigabyte version is also on sale for $1,800 ($199 off).
The 16-inch MacBook Pro (512 gigabytes) offers the same aforementioned features as the 14-inch version. But since it’s ginormous, it’s not the easiest MacBook to travel with and barely fits in most of my backpacks. Still, the extra screen real estate is great, especially if you spend most of your time staring at a computer for work on the go. This model fluctuates in price often and has dipped lower to $2,111, but this is still a solid deal.
The Apple Watch Series 7 (8/10, WIRED Recommends) is our favorite smartwatch for iPhone users, and it’s currently at the lowest price we’ve ever tracked. Compared to the Series 6, it has a 20 percent larger display (complete with a full-size QWERTY keyboard), stronger glass, and more water and dust resistance. It’s an excellent choice if you want to upgrade your much older Apple Watch or you’re in the market for your first one. The smaller, 41 mm size, is also on sale for $279 ($50 off).
We consider the Apple Watch SE (8/10, WIRED Recommends) the best option for most people. It comes equipped with a Retina display, an S5 chip (which is faster than both the Series 3 and Series 5), fall detection, and more memory. That’s in addition to the standard the health and fitness tracking features, like heart rate monitoring and workout modes. But since it’s an entry-level tracker, you won’t get the more complex features included on the Series 7, like an always-on display, an ECG monitor, and an SPO2 sensor.
The Apple TV 4K (8/10, WIRED Recommends), is a great streaming device for those who are loyal to the Apple ecosystem. It packs an A12 Bionic chip for faster performance (and support for HDR of up to 60 fps), easy-to-navigate menus, and a redesigned remote that’s much more intuitive to use. It’s also at the lowest price we’ve seen.
We like the AirPods Max (8/10, WIRED Recommends) for multiple reasons. They’re extremely fashionable, offer excellent sound and noise cancellation, and integrate seamlessly with iOS devices. They’re also one of the most expensive wireless headphones out there. And while they dipped to $323 briefly back in April, we still consider this a good deal.
They might not come in Cupertino White, but these Beats Fit Pro ( are Associate Editor Parker Hall’s favorite Apple-made headphones for most people. They come in many colors, are extremely comfortable, and sound great, plus they instantly pair with all of your Apple devices, just like standard AirPods would (but with much cooler looks).
There are plenty of third-party MagSafe chargers on the market, including ones that are currently on sale, but you’ll get the fastest wireless charging possible with Apple’s very own. It attaches to the back of your iPhone 12 or iPhone 13 magnetically and recharges your device at 15 watts. WIRED reviews editor Julian Chokkattu says his only complaint is that the cable is a bit too short.
The MagSafe Duo is perfect for those with an iPhone and an Apple Watch. With a respective spot for each, you can use the Duo to charge both devices simultaneously. It folds together seamlessly too, making it ideal for travel. It’s also compatible with AirPods (only the ones that have support) and Qi-certified devices.
Apple’s official case with MagSafe is a nice option for your iPhone. It has accurate cutouts for ports, clicky buttons, and a slim profile. We also like that it keeps the camera module flush, so your iPhone won’t rock back and forth when it’s flat on a surface. The case comes in a leather version too.
If you prefer a trackpad to a standard mouse for your Mac or iPad, the Magic Trackpad is a wonderful accessory—I’ve enjoyed using it with the Mac Studio and Studio Display in particular. It pairs automatically to your device, offers about a month’s worth of battery life, and comes with support for Apple’s full suite of Multi-Touch gestures.