Personal Finance

Two-thirds of investors regret emotional, impulsive investing decisions. Here’s how to not be one of them

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Investors know they shouldn’t let emotions or impulses drive their investing choices, but many just can’t help themselves, according to a survey from personal finance website Magnify Money.

A majority, or 58%, of investor respondents agreed their portfolio performs better when emotions are left out of the equation. Yet 47% said it was difficult to keep emotions at bay, the survey found.

The result is buying, or selling, remorse: Two-thirds of the respondents reported regretting impulsive or emotionally charged investment decisions. Those most likely to make those regretful moves are Gen Zers (85%) and millennials (73%).

Because they have less experience in the market, younger investors may not know how to make decisions, said Kamaron McNair, MagnifyMoney editorial assistant.

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On top of that, it’s easier now to get into the stock market due to the different trading apps available. Combine that with the rise in social media investing advice, and it could be a recipe for disaster.

“The environment has made it easier for them to make the mistakes,” McNair said.

“You see one TikTok to buy this stock, and people listen,” she said. “They don’t do background research on who is giving this advice.”

It’s not just emotions interfering with decision-making, it’s alcohol. Almost a third, or 32%, of investors have invested while drunk. A whopping 59% of Gen Zers surveyed admitted to buying or selling an investment while inebriated.

What to do if your emotions rise

Before you beat yourself up, know that it is human nature to be emotional — and trying to block your emotions is futile, said Jacquette M. Timmons, financial behaviorist at New York-based Sterling Investment Management.

“Instead of trying to deny the existence of the emotion or suppress it, be honest with yourself about what that emotion that has bubbled up to the surface [is],” she said.

Once you acknowledge it, whether it is fear, greed or something else, figure out why you are feeling this way. Then work out the next action to take based on a system you should already have in place, which addresses the companies you want to buy, how you evaluate them and when to sell or buy.

“Far too many people are just measuring whether they should buy or sell something just based on the movement of the stock prices that has nothing to do necessarily with the performance of the company,” Timmons said.

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