Salesforce unveils its ‘biggest innovation in 20 years’ – News Opener

Salesforce has detailed what it describes as the “biggest innovation” to come to its CRM and sales enablement platform in the last two decades.

The new addition, Salesforce Genie, is a service designed to unify customer data that is typically siloed in different channels and applications into a single multi-use profile.

At Dreamforce 2022, Salesforce explained the objective is to help customers enable a personalized experience for their clients, informed by the most complete and up-to-date set of information on previous interactions.

(Image credit: Salesforce)

Salesforce Genie

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