The “challenge” was women’s empowerment then.
Then came the deriders, who criticized the posts as a meaningless, distracting act in a time when social justice causes are competing for oxygen.
Then, the “challenge” changed shape again. Some claimed the campaign started in Turkey with a noble purpose that was diluted when it reached the States.
Now, there’s another turn.
Instagram’s “challenge accepted” trend has gone from harmless to tone-deaf and back again more than a few times this week. But this much is true — it did not originate in Turkey as an awareness campaign for violence against women there.
According to Instagram, this iteration of “challenge accepted,” in which women share black-and-white photos of themselves as a show of support for other women, started in Brazil.
How it apparently began
At first, American Instagram users, or at least most celebrities who participated, didn’t reference Turkey in their captions for the challenge. The motive behind the photos wasn’t immediately clear, though most users captioned the images with the hashtag #WomenSupportingWomen and supportive messages for the women who nominated them.
How it really began
But the current trend doesn’t seem to be connected to that.
It seems the challenge was women’s empowerment all along.
Turkish Instagrammers used the hashtag #İstanbulSözleşmesiYaşatır, which refers to the Istanbul Convention, the Council of Europe’s human rights treaty to prevent domestic violence against women.
Turkey is considering withdrawing from the convention, which has spurred mass protests in the country.
Instagram told CNN the Turkish movement didn’t appear related to the more recent trend based on its analysis. Melek Önder of We Will Stop Femicide Platform, a Turkish group that tracks women’s killings in the country, confirmed to CNN that the trend originated in Brazil, not Turkey.
Either way, it’s raised awareness
Even if the challenge didn’t originate as a plea for justice for the Turkish women killed in the country this year, it’s raised global awareness of violence against women there.