Music Updates

The Deals: The Weeknd Invests in Audio Up; Built to Spill Signs With Sub Pop

Audio Up has also named several individuals to its board of directors, including Gutstadt (who also serves as Audio Up’s CEO), Throop and Draft as well as SiriusXM senior vp business affairs and programming operations Andrew Moss; MGM president of television operations Brian Edwards; and Primary Wave Music Publishing founding partner and president Justin Shukat.

“Our mission is to transform the podcast space and make it a breeding ground for best-in class-IP,” said Gutstadt in a statement. “In success, we hope to be a mixed sandbox for the world of streamers; creating the music, TV and film formats of the future. I see podcasts the same way people looked at comic books prior to them becoming tentpole entertainment in the world of Hollywood. Our growing array of titles & music are a unique media mix timed perfectly for what will be a seismic media shift the likes we have not seen in our lifetime. The rise of digital audio in smart homes, smart cars and smart environments of the future is coming and we plan on filling those pipes with bold, innovative content.”

Added Golnar Khosrowshahi, founder and CEO of Audio Up Series B investor Reservoir Media, “There is enormous growth opportunity in the business of listenership and we are proud to be partnering with Jared and the team to bring creative musical and storytelling experiences to the masses.”

Established by Jingle Punks founder Gutstadt in 2020, Audio Up boasts a slate of original scripted audio shows featuring a host of celebrities from multiple industries, including music A-listers such as Machine Gun Kelly, 24kGoldn, Miranda Lambert and Nelly. Its unscripted properties include the true-crime podcast Where The Bodies Are Buried and Mea Culpa, hosted by President Donald Trump’s former attorney and personal fixer Michael Cohen.

Forthcoming new Audio Up original podcast series include The Playboy Interview, which will feature teleplay-style reenactments of iconic Playboy Interview conversations with stars including Taye Diggs (as Muhammad Ali), Rosanna Arquette (as Betty Friedan) and Gina Gershon (as Oriana Fallaci).

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