The launch MATS comes at a strategic time when live events are slowly resuming again after the shut down caused by the still ongoing COVID-19 pandemic. The biggest lesson learned this past year, says Jiménez Labora, is that “you need to be ready for anything. I think this is something most people in the entertainment industry knew before the pandemic but this was something that was not as easy to react to. I think as an industry, we are used to making these quick decisions and adapting in a quick manner, and these harsh situations help push creativity to new places so there’s a great deal of excitement ahead of us.”
MATS has already booked tours for the fall in the U.S. including a solo trek for chart-topping artist Gera MX, who recently made Billboard chart history alongside Christian Nodal with “Botella Tras Botella.” The track was the first regional Mexican title to enter the Hot 100 chart (dated May 8) in its almost 63-year history.
“We have a strong presence in Mexico already consisting of big festivals and events,” adds Jiménez Labora. “Our roster is very powerful and we have developed different platforms that can help push artists on both sides of the border.”
The agency will be led by Oscar Flores Elizondo Jr. and Jesús Raymundo Flores Elizondo (co-founders of Apodaca Group); Diego Jiménez Labora, Hugo Díaz Barreiro Olvera and Julián Velázquez “Morgan” (co-founders and A&R for Eco Live-TSM, respectively); José Luis Domínguez “Chelis,” Abraham López and Santiago Álvarez (co-founders of Mano Booking), and Niria León as booking director for the United States.