Over the past 18 years, Sosa worked for Caesars Entertainment Corporation and has made a career at the intersection of entertainment, hospitality and venue operations. Throughout her career, she has overseen the growth of brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and more. Additionally, she has a long-standing track record of being a strong champion of diversity, helping to launch a women’s leadership initiative that saw an acceleration of women promoted into management roles.
Sosa received her Bachelor of Commerce in Finance and Marketing from the University of Manitoba and her Master of Business Administration from the A.B. Freeman School of Business at Tulane University.
In her new position, Sosa will work closely with president of Live Nation Concerts Bob Roux and Venue Nation CEO Tom See to oversee operations, growth and development of the venue management business, as well as key artist and partner relationships.
“We are excited to have Sherri join our team and lead our world-class portfolio of venues across the U.S.,” said Roux in a release. “Venues are the heart of the industry, where artists and fans come together for unforgettable live music, and we cannot wait to see Sherri help take Venue Nation to the next level. Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energize our venues as we welcome live music back into our lives.”
Venue Nation manages more than 200 venues across the world providing spaces for thousands of fans and artists every year.