Music Updates

Latin Artist on the Rise: How a Life-Changing Experience Sparked Boza’s Viral Career

But before becoming a local sensation, Boza’s past decisions landed him in prison at the age of 17 for weapon possession. He was locked up for almost a year, expressing that with lots of faith and patience, he had time to reflect on his future.

“Time stopped. I wrote like 600 songs,” he says. “When I came out [of prison], several of my songs began to get played. I kept working hard and always had a clear goal. When I decided to change my flow completely, that’s when I went viral.”

He defines his sound as “peculiar,” with Panama’s plena as the base of every beat and his emotions as the canvas of every lyric.

“I depend a lot on my mood and vibes,” he elaborates. “In my catalog, there’s a moment for everything. I express what I feel and that’s where I click with my fans.”

In 2019, the newcomer signed with Sony Music Central America, after meeting his manager and award-winning producer, composer and arranger Alberto Gaitan. “It was the best opportunity ever presented to me,” he says. “This was the key moment in my career to show what I was capable of.”

His breakthrough hit came in the midst of the global pandemic with “Hecha Pa’ Mi,” an infectious and edgy dancehall track that went viral on TikTok and entered Billboard’s Hot Latin Songs, Global and Global Excl. U.S. charts in 2020.

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