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Halsey Goes Full Regina George With Rico Nasty, Chris Mintz-Plasse & More in ‘Anti-VDay’ Makeup Ad

Lounging in a bathtub covered in roses while munching on a perfectly-styled tray of doughnuts, Halsey is on an inadvertent four-way call with Blackwelll, Maraduena and Nasty, asking them to come on board for what sounds like a very over-the-top commercial. Asked why she’s going to all these lengths for an anti-Valentine’s Day ad if she’s not even single, Halsey does her best Regina George eye roll: “I’m single, like, in theory. It’s advertising; you know how it works.”

When the trio of girls decide not to join Halsey for her massive commercial (she gives us the classic one-liner “boo, you w—es”), Halsey calls on Mintz-Plasse, asking the Superbad actor, “You’re comfortable with on-screen nudity, right?” He nervously responds, “Can be if the price is right!”

Halsey launched about-face earlier this year, citing her desire to create a makeup line that went against the flawlessness that other brands offer. “I always feel the most free when I am creating looks without following any rules,” she said in a statement at the time. “The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”

Check Halsey’s hilarious Mean Girls-inspired ad for about-face below:


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