Music Updates

Go Behind the Scenes of The Weeknd’s Super Bowl Halftime Performance in First Trailer for ‘The Show’

During a super cut of home video from the halftime show’s participants, another speaker says, “The soul behind the show is really all of these people. They put blood, sweat and tears into every detail.” Another man later adds, “We don’t want anything to go wrong. Not only is everybody watching, but whatever happens on that field is history.”

“The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people — behind the scenes — who are vital to its success,” said Todd Kaplan, vp of marketing at Pepsi in a press statement when the documentary was initially announced. “With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year — with the added complexity of doing so amidst a global pandemic. With Jesse Collins and a number of super-talented creatives at the helm, The Show chronicles all the drama and hard work that goes into successfully pulling off a show of this magnitude.”

The Weeknd’s Super Bowl Halftime show proved to be a success, with 96.4 million viewers tuning in to see the game. The singer also saw a 41% increase in streams following his performance, according to MRC data.

The Show will premiere on Showtime on Sept. 24, 9 p.m. ET. Check out the trailer below:

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