Music Updates

As ‘Insecure’ Nears The End, Issa Rae’s Raedio Label is Providing a ‘Starting Point’ For Artists

“A bi— got teary-eyed, because I’m like, ‘Da–, this is really happening right now,’ and the timing of the music was perfectly matched,” Nnena tells Billboard in a statement about her song’s placement in the season five premiere, which marks her first major synch placement on television as well as her first-ever soundtrack placement. “I’m so f—ing happy Issa trusted me to add to the vibes, ‘cause sh– got real when [Issa and Lawrence] got out that car!”

The Cleveland-born, first-generation Nigerian-American singer performed “Fun” at a dinner in the show’s stomping grounds of Los Angeles celebrating the final Insecure soundtrack last Friday, jokingly telling Yvonne Orji (who plays Issa’s bestie-turned-adversary Molly Carter on the show) to get her act right before launching into her tender, thought-provoking performance.

“I’m just really excited for her, because it shows what our brand ethos is about, which is showcasing the next generation of talent,” Raedio president and Rae’s longtime business partner Benoni Tagoe tells Billboard over Zoom.

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