Sephora has launched a same-day delivery service just ahead of the holiday shopping season, which is set up to deliver purchases within two hours for a fee.
Here’s how it works: customers who place an order on Sephora’s website, or through its app, can select the same-day delivery option, enter their address, and a courier picks up the order from the nearest Sephora store for delivery. The service has a flat fee of $6.95.
There’s also an option to cancel the order within a 15-minute window of it being placed. Also, not all products are available for same-day delivery. Sephora said shoppers can search for qualifying products online by entering their delivery address.
The new service is now available seven days a week in most major cities and suburbs, the company said, but online orders must be placed by 4 p.m. local time for same-day delivery. The retailer already offers other options, including buying online, pick-up in store and curbside pick-up.
The need for speed
While Amazon may have led the way, this elevated need for speed has created a new breed of startups that are competing to deliver customers’ orders even in as little as 10 minutes.
“There’s increasing expectation for on-demand everything,” said Alex Frederick, who covers emerging tech companies at Pitchbook, a research firm. “Convenience is the next step.”