But there’s no evidence the GOP can win the 2024 presidential campaign unless it embraces a more elastic brand, which welcomes country clubbers, white and blue collar workers, young and old, White and non-White. We need the insurance agent and the pipefitter. The retired Rotarian and the young welder. The grandma voting in her 12th election and her granddaughter voting in her first.
We need them all.
Some Republicans (especially those most loyal to Trump) make the mistake of believing politics to be a game of subtraction when it is really a game of addition. It is entirely possible to construct a rational, center-right policy platform that attracts a broad coalition that includes Trump supporters. The Democrats, led by Biden, are already making it easy for the GOP to unify in opposition to what they see as far-left agenda. The follow-up task is to offer a competing governing alternative based on something other than grievances and conspiracy theories.