The Kraft Heinz Company has partnered with Brooklyn-based Van Leeuwen Ice Cream to introduce a limited-edition macaroni and cheese flavor of ice cream.
To create the cheesy dessert, Van Leeuwen churned the flavor of Kraft Macaroni & Cheese into its ice cream. “Not only does it taste delicious, but it’s also made with high quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese,” said Violett.
Van Leeuwen began selling the new flavor on July 14, which is National Macaroni & Cheese Day. It was made available nationwide online and in their scoop shops in New York, California, New Jersey and Texas.
“Who would’ve thought #NationalMAcAndCheeseDay would break the internet,” Van Leeuwen said on Instagram. “We’re so flattered by the overwhelming response to this cheesy partnership with our friends Kraft Macaroni & Cheese.”