Jay-Z launches his very own cannabis line called Monogram

He launched a cannabis line called Monogram Friday. It’s a partnership with California cannabis company Caliva. The website teases glossy shots of marijuana, but gives no information on what it will offer or a release date. Would-be customers can check the site to be “first in line for the drop.”

A high profit industry

Although this is his first official line of cannabis with Caliva, Jay-Z joined the company in 2019 as its chief brand strategist.

“We think this is a sea (of) change in terms of the visibility to the industry,” Dennis O’Malley, chief executive officer of Caliva, told CNN Business. “We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”

In the meantime, there are other familiar names who have taken a hit at the weed industry.