In that spirit, major grocers and food brands are getting creative with unique deals aimed at families and first-time cooks.
“In a time when food costs are rising and the economy and markets are shifting, Aldi reaffirms its commitment to offering shoppers the lowest possible prices on groceries,” the company said in a press release.
Aldi, which is rapidly expanding, has 2,000 stores across 37 states.
Campbell’s notes that with some people hosting Thanksgiving for the first time, “many are nervous they may experience a mishap with their beloved traditional dishes,” the company said in a statement.
However, the pilot program is quite limited: It’s available only in Manhattan on Thanksgiving from noon to 5 pm.
To access the deal, shoppers have to download the Ibotta app, link their Walmart account and add items to their shopping list. Included is Walmart’s line of side dishes, a 2-liter bottle of Coca-Cola and a Butterball turkey.
Ibotta said that it hopes this deal eliminates “some of the financial anxiety we know they’re feeling more than ever this time of year.”
For those more confident in their cooking abilities, the Amazon-owned grocer is once again offering deals on uncooked turkeys. Prices start at $2.49 per pound for non-organic birds, with Amazon Prime members getting an additional 50 cents off per pound. Organic turkeys are slightly more expensive.
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