“An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not,” the company. “As we scale our best innovations quickly and effectively, like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment”
Four varieties were sold across North America, including Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry and Coke Energy Cherry Zero Sugar. The beverage is is made with guarana extracts and B-vitamins, has 114 mg of caffeine per 12-ounce serving. A 12-ounce can of regular Coke has about 34 mg of caffeine.
Coke Energy will remain on sale in other parts of the world.