But the brand has come under scrutiny for its relationships in Israel in recent years as tensions in the region have flared up.
Fans have taken the company to task for doing business in Israel — especially in West Bank settlements, considered illegal under international law — arguing it doesn’t align with Ben & Jerry’s liberal image.
But Monday, Ben & Jerry’s had a change of heart, saying it heard and recognized the concerns shared by its fans and partners.
Ben & Jerry’s said it informed its licensee in Israel that its agreement will not be renewed when it expires at the end of 2022. After then, Ben & Jerry’s will no longer be sold in the Palestinian territories. The company’s ice cream will, however, continue to be sold in Israel, “through a different arrangement,” Ben & Jerry’s said, noting it will update customers on those details in the future.
Israeli politicians blasted the decision by the ice cream brand. The country’s new prime minister, Naftali Bennett, said that Ben & Jerry’s has decided to brand itself as the”anti-Israel ice cream.”
“Your ice cream is not in line with our taste,” she said. “We will manage without you.”