Food & Drinks

Treaty Oak Distilling’s Red Handed Bourbon – Product Launch – Just Drinks

  • Category – Spirits, whiskey, Bourbon, 47.5% abv
  • Available – From next month
  • Location – The US, available online
  • Price – SRP of US$39.99 per 75cl bottle

Treaty Oak Distilling has released a special-edition Bourbon, made in partnership with a US rock band.

Treaty Oak Distilling and Whiskey Myers’ Red Handed Bourbon, will be available from 1 November for eligible US consumers to purchase online from the company’s website as well as from selected retailers in Florida, Georgia, Tennessee, Illinois, Nevada, California and Texas. The whiskey has been created in collaboration with Texas-based group Whiskey Myers.

The expression, which is distilled by Kentucky-based Bardstown Bourbon Co, is a limited edition of an existing Red Handed iteration from Treaty Oak that was first launched in 2018.

“Whiskey Myers embodies the rebel spirit that our Treaty Oak team has – the desire to break from convention and strive for the best, most authentic results,” said CMO Tony Gonzales. “We’re excited to work with them well into the future.”

Last week, Stoli Group launched another extension of its Kentucky Owl Bourbon brand, comprising a blend of four whiskies, including two from Bardstown Bourbon Co.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment

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