The Coca-Cola Co is giving Africa its own operating unit and separating South Korea from China as part of its sweeping restructuring programme.
Last week, the soft drinks giant announced plans to halve the number of operating units to “streamline” its business. The overhaul included notice of an unspecified number of redundancies.
Yesterday, Coca-Cola unveiled its new-look structure that includes changes for key markets, both emerging and developed. Africa has been pared off from the previous Europe, Africa & Middle East division to sit on its own in Coca-Cola’s structure. The new unit will be led by current Africa & Middle East business unit president Bruno Pietracci.
The move means a dismantling of the Europe, Africa & Middle East group, which is led by Nikos Koumettis. Earlier this week, Coca-Cola announced Europe will also sit on its own under Koumettis’ leadership. The Middle East operations will be combined with Eurasia.
Meanwhile, Coca-Cola’s Greater China & Korea unit will lose South Korea. Vamsi Mohan Thati, the current head of the South Pacific business unit, has been appointed Greater China president, which comprises mainland China, Hong Kong, Taiwan, Macau and Mongolia. South Korea will combine with Japan to make up their own unit.
All changes are effective from the start of next year.
Coca-Cola has also appointed operational leaders within its three largest operating units – Latin America, Europe and North America. Latin America will have two operational leaders – Roberto Mercade for the north and Luisa Ortega for central. Europe will also have two – Lana Popovic for Western Europe and Alanna Cotton for Central & Eastern – and North America will get a chief operating officer – Zoran Vucinic – and chief customer office – Kathleen Ciaramello.
For a full list of Coca-Cola’s appointments, click here.
The Coca-Cola Co’s job cuts will usher in industry-wide post-COVID reviews – Click here for a just-drinks comment