Food & Drinks

Rowdy Energy flavour additions – Product Launch – Just Drinks

  • Category – Energy drinks, sparkling
  • Available – From this week
  • Location – The US, available online
  • Price – SRP of US$12.99 per 47cl can 12-pack

Rowdy Energy has launched two new flavours from its namesake energy drinks brand in the US.

The Blue Raspberry variant contains zero sugar and five calories per 47cl can, while the Grape flavour has 80 calories per can. Both are available now from the company’s online store and through Amazon.

Each 47cl can contains 160mg of caffeine as well as the amino acid L-Theanine that the company claims warns off ‘caffeine crashes’.

“We’re thrilled to be offering two new flavours of Rowdy Energy, one that is zero sugar and one that is low sugar, whatever your preference, there is something for you,” said the company’s co-founder, Jeff Church. “It’s important to continue to bring our consumers new innovation and we are looking forward to debuting additional flavours and product lines in the future.”

The new releases join a seven-flavour Rowdy Energy stable, including Orange Citrus and Strawberry Lemonade SKUs.

Last week, Nutrabolt rolled out the first global advertising campaign for its C4 Energy brand, featuring out-of-home advertising across seven US cities.

Does PepsiCo’s alcoholic Mtn Dew pave way for Hard Coke and Hard Pepsi? – Click here for a Just Drinks comment

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