Food & Drinks

Ramsbury Single Estate Spirits gives grain coordinates in gin, vodka pack revamp

Ramsbury Single Estate Spirits has updated the packaging design for the two-strong portfolio of its namesake brand.

The new look applies to both Ramsbury Single Estate Spirits’ gin and vodka expressions

The privately-owned, UK-based company has refreshed the bottle for both Ramsbury Single Estate Gin and Ramsbury Single Estate Vodka. Featuring tinted glass, the label also includes the coordinates of the location of the grain used to distil the two expressions.

The move takes effect at the start of next month.

“At Ramsbury, we pride ourselves in combining tradition and innovation … when it comes to crafting our spirits, and our new design embodies this ethos too,” said Ramsbury’s UK country manager, Louisa Makin. “We love the inclusion of the illustrations of the Ramsbury fields, which are cleverly applied to the inside of the lower labels to showcase the origin of the liquids and bring our closed-loop production process to life.”

The two expressions are available in the UK off-premise channel, each with an SRP of GBP33.50 (US$45.75) per 70cl bottle.

Earlier this week, UK gin peer Brockmans announced a change at the top, with co-founder Neil Everitt making way for Guy Lawrence as the company’s CEO.

The industry may be bored of gin, but is the consumer? – Click here for a just-drinks comment




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