Food & Drinks

OHMG Brands’ OHMG magnesium-enriched water – Product Launch – Just Drinks

  • Category – Still & sparkling packaged water
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP1.99 (US$2.70) per 33cl can

UK start-up OHMG Brands has launched a range of magnesium-enriched still and sparkling packaged waters aimed at reducing anxiety.

The pair contain water infused with 56mg of magnesium, fruit flavours and functional extracts such as L-theanine and ashwagandha. According to OHMG Brands, the ingredients “reduce anxiety, tiredness and fatigue and contribute to normal psychological function”.

The range comprises:

  • Raspberry & Lemon Balm + L-Theanine
  • Peach & Rosemary + Ashwagandha, and
  • Blackcurrant & Echinacea + Vitamin C

According to OHMG Brands co-founder Stuart Walsh, magnesium is an alternative to CBD but without the regulatory issues around hemp-derived ingredients. Each 33cl can of OHMG contains the amount of magnesium equal to that in an avocado.

“We’re going in a completely different direction [to CBD] by using a high quality, bioavailable magnesium as it’s an incredibly important nutrient that plays a role in more than 300 functions in our body,” Walsh added.

Speaking to Just Drinks last month, Nick Taranto, the co-founder of US functional sparkling water brand Hop Wtr, said he made the “deliberate decision to avoid CBD, because of the regulatory landmines out there”.

According to Taranto, CBD regulation is a “grey area” in the US.

“We’ve created a new category between beer and functional beverage” – Just Drinks speaks to Hop Wtr co-founder & chair Nick Taranto

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