Food & Drinks

Nice’s boxed wine range – Product Launch – Just Drinks

Nice’s boxed wine range – Product Launch – Just Drinks

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  • Category – Wine, flavoured, 11.5-13.5% abv
  • Available – From this month
  • Location – The UK, online 
  • Price – SRP of GBP21.50 (US$29.62) per 2.25L box

UK company Nice has launched a trio of boxed wines.

The Sauvignon Blanc, Pale Rose and Malbec boxes each contain the equivalent of 18 small glasses of wine and stay fresh for six weeks. The range is available for UK-based consumers to purchase via online e-tailers Amazon and Ocado.

Founded in 2019, Nice debuted in the UK market with canned variants of its Sauvignon Blanc and Pale Rose wines.

“One of our key principles as a business is always to be led by our customers, and they told us that they loved the flexibility and convenience that having great tasting wine on tap in their homes would provide them,” said Nice co-founder Lucy Wright.

In July, The Wine Group added a range of three-litre fruit-flavoured boxed wines to its Franzia wine portfolio in the US.

“The wine doesn’t exist”- Why wine’s nadir is set to run and run – Click here for a Just Drinks comment

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