Food & Drinks

Molson Coors Beverage Co’s Sharp’s Cold River Cider – Product Launch

Molson Coors Beverage Co’s Sharp’s Cold River Cider

Sharp’s Cold River Cider will be available on draught only

Category – Cider, 4.5% abv

Available – From this month

Location – The UK, available in the on-premise channel

Molson Coors Beverage Co’s UK brewery, Sharp’s, and cidery, Aspall, have teamed up to launch a new cider in their home market.

Sharp’s Cold River Cider, which is produced at Sharp’s production site in the south-west of England, will roll out exclusively to the UK on-premise on draught, Molson Coors said today. The beverage is a medium-dry apple cider created in collaboration with Aspall, a spokesperson told Just Drinks.

According to Molson Coors, the brand will provide a “refreshing new option” in UK premium cider.

“The launch of Sharp’s Cold River Cider means we now offer a range of choices in the cider category, including our super-premium Aspall Cyder and our renowned Rekorderlig range, catering to those customers looking for more premium options and exciting flavour variations,” said Phil Pick, Molson Coors’ marketing controller for cider.

Molson Coors bought Sharp’s in 2011, before acquiring Aspall in 2018.

Why beverage brands should join the race for ‘metaverse’ domination – consumer trends

 Source link

Back to top button
SoundCloud To Mp3