Food & Drinks

Molson Coors Beverage Co’s Proof Point Spirited Seltzers – Product Launch

Molson Coors Beverage Co’s Proof Point Spirited Seltzers

Proof Point, which is hailed by Molson Coors as a premium hard seltzer play, retails at US$10 for four cans

Category – Alcoholic sparkling water, 5% abv

Available – From this month

Location – The US, available in 27 states

Price – SRP of US$9.99 per four-pack of 12oz (34.1cl) cans

Molson Coors Beverage Co has come good on the promise to add what the group is positioning as a higher-end hard seltzer in the US.

Proof Point, which was teased by the company eight months ago, is rolling out to 27 markets across the country this month. Retailing at US$9.99 per four-pack, each of the four variants has a spirits base.

The line comprises:

  • Vodka Seltzer with Lime
  • Whiskey Seltzer with Blackberry Lemon
  • Rum Seltzer with Mango Pineapple, and
  • Tequila Seltzer with Grapefruit

“We love that Proof Point is already making its mark on culture, but our ingredients are also a major reason for why this brand is different,” said Brittany Lanier, Proof Point’s senior marketing manager at Molson Coors. “We’ve crafted Proof Point with high-quality spirits that were previously missing from the category, like barrel-aged whiskey, Caribbean rum, six-times distilled vodka and Mexican Tequila.

“This brand is all about amplifying and elevating the realest voices with a hard seltzer that matches their authenticity.”

Proof Point joins Coors Seltzer and Vizzy in Molson Coors’ hard seltzer assault, which also includes The Coca-Cola Co’s Topo Chico.

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