Food & Drinks

Diageo’s Ciroc Pomegranate Vodka – Product Launch – Just Drinks

  • Category – Spirits, vodka, flavoured, 35% abv
  • Available – From October
  • Location – The US, available online
  • Price – SRP of US$29.99 per 75cl bottle

Brand partners Diageo and Sean ‘Diddy’ Combs have launched a new flavour from their Ciroc vodka.

Ciroc Pomegranate is made using the brand’s grape-based vodka infused with pomegranate and red berry flavours. The limited-edition expression will be available from selected off-premise outlets across the US and via alcohol e-tailer Reservebar while supplies last.

Diageo has had an agreement with Combs and his company, Combs Enterprises, since 2007.

“Ciroc is an industry innovator, from our flavours to design, we always deliver something special, this season there is no exception,” said Combs.

The addition follows a limited-edition White Grape flavour, released in 2019, and a range of permanent flavours including Ciroc Vodka, Red Berry, Pineapple and Apple.

Why ‘monkey see, monkey do’ by brand owners misses the real vodka opportunity – Click here for a Just Drinks comment



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