The trend of celebrities creating their own spirits brands continues with reigning ACM Awards “Entertainer of the Year” Thomas Rhett launching Dos Primos Tequila.
Dos Primos is Spanish for “Two Cousins.” Rhett built the brand with his cousin Jeff Worn, a pecan magnate. Dos Primos is a blanco tequila made from 100% blue agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico.
The finished product is clear with earthy herbal notes on the front palate, the company reports, followed by smooth floral and citrus hints.
“Our decision to create a new tequila brand grew out of just loving being with family,” says Rhett. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round — regardless of the season or activity — with the people we care about most. Dos Primos is all about who we are and what’s important to us.”
Dos Primos is distilled at Destiladora González Lux, located just outside the city of Arandas, Mexico, in the highlands of Jalisco. Third-generation Master Distiller Rodolfo González, who worked with Rhett and Worn to create the product’s taste profile, oversees the distillation process.
“From field to bottle, my family’s lifelong passion for crafting superior tequila shines through in Dos Primos,” says González. “By blending agave from the highlands and the lowlands, we created a smooth tequila that can be sipped or enjoyed in a cocktail. Dos Primos will be well-received by tequila aficionados and novices alike.”
Dos Primos will be available for a suggested retail price of $44.99 per 750-ml. bottle, in select U.S. markets, beginning January 2021.
This follows other recent celebrity alcohol launches from Gordon Ramsay, Pitbull, Luke Bryan and The Rock.