Food & Drinks

Beam Suntory’s Bowmore 27- and 31-year-old single malts – Product Launch

Beam Suntory‘s Bowmore 27- and 31-year-old single malt Scotch whiskies

Bowmore 31-year-old is a Global Travel Retail exclusive from Beam Suntory

Category – Spirits, whisky, Scotch, Islay, single malt

Available – From this month 

Location – Exclusive to Global Travel Retail channel, specific locations listed below

Price – To be confirmed

Beam Suntory has backed its preparatory work last year for the return of Global Travel Retail with the announcement of two Bowmore brand extensions that will be exclusive to the channel.

Part of the single malt Scotch whisky’s ‘Timeless’ series of bottlings, Bowmore 27- and Bowmore 31-year-olds have been unveiled this week. The oldest of the pair, which comprises liquid matured for 29 years in ex-Bourbon casks before being finished in Spanish oak Matusalem Sherry-seasoned butts, will be limited to 3,000 units.

Bowmore Timeless 27-year-old has spent 15 years in Sherry and ex-Bourbon casks, then 12 years on first-fill Oloroso butts. The cask strength single malt, which has an abv of 52.7%, is available in individually-numbered bottles, although further availability details were not disclosed.

Bowmore 31 has an abv of 45.4%.

The two single malts will roll out to GTR outlets in:

  • Singapore
  • Dubai
  • India
  • China
  • South Korea
  • Germany
  • Australia
  • Paris
  • Hong Kong
  • The Nordics

In September, brand owner Beam Suntory promoted internally for a new GM of GTR operations, while also updating its operating model for the channel.

Why Scotch whisky could take years to rebound in the US – Click here for a just-drinks comment




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