Food & Drinks

Arbikie Highland Estate takes Highland Rye east – Scotch whisky in Singapore data

Arbikie Highland Estate has announced an expansion of the 1794 expression of its namesake Highland Rye Scotch brand to Singapore.

The Angus-based distiller today announced a partnership with Spun Spirits, a spirits distribution start-up based in the country, to facilitate the expansion of the iteration. Arbikie said that 1794, which is a limited-edition single grain Scotch, will be rolled out to other global markets later this year.

Unlike the brand’s previous limited editions in 2018 and 2019, the 1794 iteration was matured in virgin oak casks as opposed to charred oak. According to the company, Highland Rye is the world’s only rye Scotch whisky.

“We have been working very hard to expand globally and this new deal is a good start for us in the booming Asian whisky market,” said Arbikie director Iain Stirling. “It’s a very exciting time as we look for further expansion elsewhere in Asia and the Middle East.”

Arbikie added that Highland Rye will host a global online event on Monday to officially launch 1794 and celebrate Burns Night.

Scotch whisky in Singapore – Volume Trends 2015-2024

Source: GlobalData

Scotch has been a slow, but consistently growing sector in Singapore, according to figures from GlobalData. From 2015 to 2019, the sector grew its Singapore volumes at a compound annual growth rate (CAGR) of 2.5%. Due to the coronavirus pandemic, volumes are forecast to have fallen by 8% in 2020 on the previous year. However, the steady growth is predicted to resume at a rate of 2% through to 2024.

How to tailor your spirits marketing to the consumer of today – and tomorrow – click here for a just-drinks comment




Source link

Back to top button