Food & Drinks

Anheuser-Busch InBev’s Bon Viv Raspberry Dragonfruit hard seltzer – Product Launch

Anheuser-Busch InBev‘s Bon Viv Raspberry Dragonfruit

Anheuser-Busch InBev’s Bon Viv Raspberry Dragonfruit

Category – Hard seltzer, 4.5% abv

Available – From this month

Location – The US, available nationwide

Price – SRP of around US$20 for 12x12oz (33cl) cans

Anheuser-Busch InBev has added another flavour to its Bon Viv hard seltzer range.

Bon Viv Raspberry Dragonfruit is to roll out across the US following a limited launch in California, A-B InBev said yesterday. The extension joins other Bon Viv flavours including Pear Elderflower, Clementine Hibiscus and Coconut Pineapple.

“Our botanical and complex flavours are what consumers have come to love about Bon Viv,” said Kristina Punwani, US senior marketing director in A-B InBev’s ‘Beyond Beer’ division. “When selecting our new flavour, we wanted to create a premium and unique combination.”

Bon Viv has gone through a number of transformations since A-B InBev bought it as SpikedSeltzer in 2016. The brand was turned into Bon & Viv Spiked Seltzer as part of a relaunch in early-2019 and then changed to Bon Viv. Bollywood actor Priyanka Chopra is a “creative advisor” for the hard seltzer.

Bon Viv Raspberry Dragonfruit will be available in a 12-can variety pack

Tough pricing decisions ahead for brand owners as aluminium shortages bite – Click here for a Just Drinks analysis

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