Food & Drinks

19 Crimes Launches New Rosé with Snoop Dogg | Cheers

Snoop Dogg and 19 Crimes have unveiled their newest wine: Snoop Cali Rosé.

This is a blend of grenache and zinfandel. Snoop Cali Rosé is the brand’s first California rosé, and second collaboration with the hip-hop icon.

“We did it big with 19 Crimes Cali Red, so you know we had to do it again — and this time, I was thinking pink,” says Snoop Dogg. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”

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Snoop Cali Rosé continues the brand’s AR experience, “Ask the Doggfather.” Fans can visit askthedoggfather.com on a mobile device and scan the bottle’s label. From there, ask a question and Snoop Dogg will appear in miniature holographic form, ready to offer words of wisdom.

“Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the number one wine innovation of 2020,” says John Wardley, TWE marketing VP Americas. “We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”

At 10.7% ABV, Snoop Cali Rosé has a nose of strawberry notes along with floral, rose petal aromas, the company says. The palate brings fruit-forward notes of raspberry, strawberry and red cherry, with balanced acidity and sweetness.

19 Crimes Snoop Cali Rosé is available in stores nationwide and online at thewineshop.com. The suggested retail price is $11.99 per 750-ml. bottle. 



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