It’s my job as an editor to scour the market for the brands to know (and love) in the industry. This includes emerging brands, new luxury labels, vintage shops—the works. Today, I’ll be giving you the rundown on brands that have amassed a cult following from the fashion community over the years. These aren’t your average, widely known designers, but I promise they’re worthy of the same amount of hype. These brands have garnered a large following for many reasons, and their unique approach to design is a large part of it. If you name-drop any of the labels below to someone in the industry, they’ll know exactly what you’re talking about before you can even finish speaking. Some have been around for years and are staples in the style set’s closets, and some only began their journey recently but have reached heights that will make you think they’ve been around for much longer.
I’m not one to keep any insider secrets, so if you’re looking to expand your fashion palette beyond mass-market retailers, this list is a good place to start. Whether you prefer a minimalist aesthetic or like to keep things vivid and funky, there’s an option for you. Keep scrolling to shop.
All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.