Swedish climate activist Greta Thunberg has used her appearance on the front cover of Vogue Scandinavia to criticise the environmental impact of fast fashion.
“The fashion industry is a huge contributor to the climate-and ecological emergency,” Thunberg, 18, said on the social platform. “Even more so at the expense of countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables.”
She says she never buys new clothes, but if she does change her wardrobe, the purchases are second hand.
“The last time I bought something new was three years ago and it was second-hand. I just borrow things from people I know,” Thunberg said.
Vogue Scandinavia accepted the scolding, claiming they shared Thunberg’s values on sustainable living and environmental protection.
Thunberg appeared on the cover wearing clothes made of recycled material.
Calls for a change in how clothing is produced and consumed worldwide
The Swedish activist slammed the fashion industry for their “green” fashion campaigns.
“Many are making it look as if the fashion industry are starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable,’ ‘ethical,’ ‘green,’ ‘climate neutral’ and ‘fair.’
“But let’s be clear: This is almost never anything but pure greenwashing. You cannot mass produce fashion or consume ‘sustainably’ as the world is shaped today. That is one of the many reasons why we will need a system change,” she added.
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