Communication has become a topic of utmost importance in the last year, both personally and professionally. In high stakes fields, like the medical or pharmaceutical industries, inefficient communication can affect a patient’s treatment, which is why it must be improved upon in order to maintain each patient’s health and safety.
One software company, P360, is on the front lines of solving this problem by transforming communication within their industry. CEO Anupam Nandwana recognized the risks the pandemic posed to communication among life science industry leaders. In response, P360’s technology has made it possible for physicians and sales representatives to communicate more efficiently so that patients receive the care they need by leveraging technologies that most people already use in their daily lives.
Nandwana has optimized technology to communicate more effectively in a post-pandemic world. Through the use of artificial intelligence and digital communication platforms, P360 has shown that this is the new frontier of communication in healthcare.
Use Technology to Streamline Communication and Maintain Relationships
Whether you are in a synchronous or asynchronous working environment, the determining factor of a technology’s worth should be in its ability to streamline communication so people can maintain meaningful relationships no matter the changes the workforce faces. Like many other fields, those in the medical sales profession primarily interacted face-to-face with their clients prior to the pandemic. When this changed in the spring of 2020, communication gaps were evident. P360 quickly pivoted and found their answer. They created an IoT-powered smart device called Swittons that connected those in their industry virtually. This helped them communicate with stakeholders regardless of their location or time zone, and created space for meaningful conversations.
No matter what industry you are in, there are many lessons to be learned here. Embracing different methods of communication leads to innovation, and helps your industry as a whole.
Leverage Automation for Efficiency
AI can help streamline communication significantly by making room for automation. Artificial intelligence can learn and predict regular processes in our work lives, and streamline them so that time is not wasted on menial tasks.
With the advent and increasing acceptance of artificial intelligence, more technology is becoming available that combines new automation systems with modern communication requirements. The company’s product BirdzAI ZING (often referred to simply as ZING) provides a platform with pre-approved asset and message templates that help maintain industry standards while providing an opportunity for communication. Artificial intelligence powers the software, and data is collected automatically—like records, conversation history— and the platform can be integrated into existing company softwares.
These systems help healthcare professionals leverage automation for efficiency. This way, they can spend more time with their patients and less time on other tasks. It easily integrates with smartphones, making it easy to use on-the-go.
AI-driven communication should be your next step if your company struggles with efficiency. Interaction can be totally transformed by technology, no matter your field or profession. Technology is the center of clear and effective communication. It’s time to embrace it.