Having Trouble Making a Business Decision? Try This.

Here are some ideas for people struggling with indecisiveness.

3 min read

Opinions expressed by Entrepreneur contributors are their own.

There have been many times in my career where I have struggled with making an important decision. Do I go left, or do I go right?  Do I say yes or no? I generally tend to look at things logically and try to make good use of the data I have at hand. But still, there are times that I have continued to be torn about what to do next on some issues.

Over the years, I’ve learned to rely on my intuition when I’m struggling with a particular choice. To assist with that, I’ve developed two techniques that have helped me make decisions that involve things I’m still unclear about.

Technique one: Follow your gut

The first one came to me more than 20 years ago. When my children were young, we were in a Baskin-Robbins ice cream store and the kids were completely undecided as to what flavor to order. We were next in line, and there were a lot of people behind us, and I knew that they had to decide soon. So I told them all to close their eyes and stick their tongues out and wave them around. Imagine being in line behind us.

Related: How to Trust Your Gut to Make the Right Business Decision

There was an adult and three young children standing in a row with their eyes closed and their tongues out waving around in the air. The other customers must have thought we were crazy. But interestingly, each one of my children suddenly announced the flavor they wanted. My hope was that they would get out of their head, where all the choices were swirling around in front of them, and go with their intuition and choose what their gut was telling them they really wanted. It actually worked. They all immediately decided, much to the delight of everyone behind us.

Now, full disclosure: When I’m in my office and I can’t make a decision, I do not actually stick my tongue out and wave it around (can you imagine someone walking in my office and seeing that?). However, I do mentally go there. Once I have enough information, if I still can’t decide, I sit back and mentally stick my tongue out and waive it around. That allows me to get in touch with my gut feeling or intuition. More often than not, I’m glad I did.

Technique two: Flip a coin

Again, get all the information that you can relating to your choices. Then, grab a coin and assign one choice to heads and another choice to tails. Yes, this sounds simple, but read on. When you flip the coin and get your result, sit back for a moment and check in with that intuition again. If you feel frustration or dread, that’s the wrong choice. However, if you feel relief or satisfaction, that’s the choice you should go with regardless of what side the coin landed on.

Related: How to Make Faster and Better Business Decisions

Don’t forget, I still believe you need to look at the data and consider the facts. I am just suggesting that there are times (and ways) to also take your intuition into consideration.

Your intuition is your inner soul talking to you. Don’t ignore it, embrace it.


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