By Evan Varsamis, entrepreneur and Founder/CEO at Gadget Flow, as well as an investor and marketing advisor at Qrator Ltd.
It’s always essential to gather as much feedback as possible before you launch a crowdfunding campaign. This will help you plan your campaign well and give you enough time to work on those loopholes. But when it comes to receiving feedback, there’s a void in getting access to the correct channel for your campaign. It could be social media, emails or just word-of-mouth marketing. And without the right technique, you can never get the best feedback for your campaign before your launch.
Should you conduct product surveys at all before launching your crowdfunding campaign or should you just pass? Product surveys can do wonders — but only if you use the right technique for gaining maximum feedback.
Conduct your product surveys via Facebook ads.
At first, you should set aside a Facebook ads budget for surveys. This will help you gauge if people are actually interested in a product like yours. At the same time, you’ll be able to grab emails from those potential leads for future communication. With a set budget and carefully selected target audience, Facebook ads are one of the best forms of conducting product surveys by crowdfunding campaigns.
If you have already gathered your email list, you could also use it for product surveys. Sending out an email to your subscribers and asking for product feedback will not just help you get valuable feedback but also add more credibility to your campaign. Your subscribers will understand your eagerness to design a fruitful campaign, and you never know, you might find the best critique for your campaign from that lot.
Take advantage of social media.
In case you already have a social media presence, you can make the most of it by doing product surveys. There are polls, elaborate questions or even suggestions you can ask from your followers and then take the best input as your feedback.
Look for forums.
One of the top places for crowdfunding campaign creators to get feedback is crowdfunding forums. These consist of people from the industry who can contribute with strong and valuable inputs. You could either go for niche crowdfunding-only platforms or start your own Reddit or Quora thread to gather as much feedback as possible.
Do your own research.
Finally, it’s crucial to remember that the best feedback will always come from your own research. Look for campaigns from the same industry, and then figure out how you can make your campaign stand out in comparison. Your research is possibly the best feedback you can get for your own campaign. From the pricing to the product design to availability, you need to keep every factor in mind before the big launch.
Overall, based on the number of campaigns I’ve worked on, product surveys have been useful for every campaign creator. It adds value to your campaign even before your launch. The more you focus on a well-researched survey, the better your chances of delivering a product that truly matters.