Entrepreneurs

Council Post: Why Syncing Your Business To Your Menstrual Cycle Is Key In 2021

By Jenn Cino, CEO and Founder of fit. period., a women’s health and fitness company dedicated to improving and optimizing hormone health globally.

Being a female entrepreneur but working your business like a man is so 2020. We are not the same! 

Have you ever wondered why your motivation, productivity, energy and mood seem to vary day to day, week to week? Have you ever cursed under your breath about the imposter syndrome that seems to have smacked you right in the face, when just yesterday you felt on top of the world?

Before we jump into how and why this actually happens, let’s point out the obvious: We as women have been taught how to work that 8-6 lifestyle, hustling day in and day out, checking the boxes and crossing lists off and cringing at the idea of allowing our period to get in the way of our success. In other words, we’ve been expected to live like men for decades. Men have a 24-hour hormone cycle that allows them to have a fresh start every morning. We are not the same.

Ladies, allow me to introduce you to a concept of self-coaching for the empowered female business owner and how working my business based on the hormonal changes throughout my menstrual cycle has been a complete game-changer for me. 

Menstrual

Day one of our cycle begins the day we get our period and presents us with another chance to set new goals. While our energy has shifted inward in this season, our superpowers lie in the resting and planning. After all, is it not obvious we should be taking time to recharge after our hormones have crashed (and with it, our energy)? Any successful entrepreneur knows that rest is productive, and without it, burnout is just around the corner. This is the perfect time to lean into the rejuvenation our bodies and minds need while being able to plan our goals for the month ahead with more clarity.

Follicular

Toward the end of our period, we enter our true follicular phase. Here we are often uber-productive, able to multitask like a boss, and need less sleep as our hormones are on the up-and-up. Some would call this “stepping into the masculine” because our emotions are on a downswing and we’re typically able to sit more neutral in conflict without letting emotions get in the way.

A 2017 study titled “Analysis of EEG Changes during Different Phases of Menstrual Cycle in Adult Females” by Dr. Sudipta Patnaik and Dr. Rajat Mohanty found that “Alpha activity predominance in the follicular phases might be due to the increase in oestrogen, which was responsible for better performance in the routine lifecycle.” This is the time to execute on the bigger tasks that you planned during your menstrual phase. Act fast, because this too shall pass.

Ovulatory

Ovulation is a fun transitional phase that is often met with sustained energy levels, increased confidence, impeccable speaking abilities and a nurturing-yet-emotionally-levelheaded demeanor. For the female leaders, this is when natural empathy can especially be infused within work culture to help employees or co-workers feel supported and heard, while mediating any tension in the workplace with more understanding. For your own success and productivity, co-hosting a podcast, launching a new program or booking a speaking gig will be optimal during ovulation because of your natural tendency to speak with clarity and convey your thoughts and emotions well.

Luteal

Some women may associate the luteal phase with a more negative connotation, especially if you experience hormonal imbalances that present as premenstrual syndrome (PMS). However, this phase is not to be overlooked. Your brain activity moves from the conscious toward the subconscious, so deep rewiring of your thought patterns and setting new baselines for self-confidence can be optimized. As our minds enter a natural state of meditation through slower delta activity, our superpowers in this phase are rooted in extensive creativity, idea extrapolation and the ability to take your body and mind to next-level states of consciousness. If you’re looking to expand your product suite, diversify your offers or put your creative skills to use, the luteal phase is the time to start working on it.

How To Make Your Cycle Work For You

Begin tracking the changes in mood, energy and physical symptoms you experience day-to-day and see how they line up with your menstrual phase. Do you notice dips and peaks in your energy, mental clarity, communication skills and creativity during certain times of the month?

• Start planning your calendar around your findings. It might take a few cycles to collect sufficient data, but taking small steps to match your hormonal changes will add up to big changes over time.

• If you’re on hormonal birth control, have amenorrhea or have entered menopause, you can follow the moon cycles to plan your calendar and get yourself into a rhythm of cycle-syncing.

By tapping into our cycle’s superpowers, we are able to rewire thought patterns, set new baselines of our self-confidence and avoid burnout in a much more intentional way, taking advantage of the gifts that each phase brings to uplevel our productivity, creativity and bottom line.

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