Entrepreneurs

Council Post: Three Easy Ways To Promote Your Online Contest

By Stephanie Wells, founder of Formidable Forms, a drag & drop form builder for WordPress that empowers freelancers to create form-based solutions.

Are you looking for easy ways to promote your online contest or giveaway? 

Contests are a great way to boost brand visibility, improve user engagement and increase sales for your business. They’re fun and give new customers an incentive to engage with your business.

If you plan on running a successful contest, you want to make sure as many people as possible see it. This increases the chances of entries, engagement and overall conversions for your campaign. 

But how do you go about promoting your contest in an effective way that grabs people’s attention and encourages them to participate?

In this article, I’ll share some of the best ways to promote your online contest so that it has the best chances of attracting users and boosting conversions. Let’s get started.

1. Share On Social Media

With more than 3 billion social media users around the world, you’re bound to find your target audience on these platforms. Social media is an easy way to get more eyes on your contest and build awareness around your brand. 

Before the official launch of your contest, you can rile up your audience by promoting it early on. Creating optimized social posts will attract relevant users who have a high chance of turning into active participants.

To promote your contest further, add hashtags to your posts that accurately represent your brand and tell users about your campaign. Hashtags are a great way to connect with the right audience and tell them more about your contest so it gathers more user information. 

2. Email Subscribers

Growing a solid email list is crucial for building a successful brand with engaged customers. With high-quality leads, you can easily attract more people to your contest and encourage them to enter and spread the word. Your email list is full of loyal subscribers eager to receive and engage with your content, and you can use this to your advantage. 

Use your email list to effectively promote your online campaign and build more interest around it. You can design an attention-grabbing email that explains what your giveaway is about including the rules for entering and the winning prize. The more in-depth you explain your contest, the easier it’ll be for subscribers to understand and engage with.

You can send a promotional email to subscribers for your contest before and during the launch to ensure they’re up to speed and have enough time to enter. Add a powerful call-to-action that leads subscribers to your contest’s landing page where they can learn more and participate.

3. Create A Contest Landing Page

When launching a marketing campaign, it’s crucial to create an optimized landing page. Landing pages introduce new customers to your campaigns, collect user information, inform visitors and encourage them to become active participants. 

Because landing pages have a specific goal, increasing the number of sign-ups for your contest is easier. You can go into detail about why your audience would benefit from entering and make the prize relevant so they’re excited about it.

Your landing page will also provide you with actionable data you can use to better understand your audience and improve future campaigns. Through your analytics, you can also look at referral traffic to see where visitors are coming from so you can optimize your social media strategy. 

Make sure your landing page includes the elements it needs such as a headline, social proof, a call-to-action, features and images or videos. This helps to strengthen your campaign and further convince your audience to take action and enter your contest. 

Your Turn

Online contests are a great way to ramp up excitement for your brand and boost engagement from your audience. They also build awareness and visibility for your brand so you increase conversions and attract the right audience. If you want to promote your online contest for the best possible results, these tips are sure to help you get started. How will you promote your contest?

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