Entrepreneurs

Council Post: Three Content Marketing Trends To Watch Out For In 2021

By Jared Atchison, co-founder of WPForms, a drag-and-drop form builder for WordPress that’s used on over 400,000 websites.

For any area of marketing, it’s crucial to pay attention to annual trends. 

Marketing trends come and go, and if you’re able to keep up with what your audience wants, you can put yourself ahead of the competition. Content marketing is crucial for any business or brand to succeed and build the right audience. Without it, it’s much more difficult to increase conversions, boost sales, generate leads, grow an email list and more.

According to research provided by Statista, content marketing revenue reached $42 billion in 2019, and that number continues to grow. If you don’t prioritize your brand’s content marketing strategy, there are many other brands that will do so and will continue to be one step ahead of you. 

Make this year your company’s best yet by prioritizing the latest content marketing trends and using them to improve your strategy. Here are three content trends to pay attention to this year so you can take your business to new heights. 

Repurposing Content On Various Channels

While it’s not a brand-new content marketing trend, repurposing content continues to hold value for brands wanting to improve their conversions. Repurposing content is important not only for blog posts but across various channels as well. Creating valuable, high-quality content for your audience is the best way to ensure that it serves its purpose. It’s an organic way to build your brand, grow your audience and achieve your marketing goals.

And if you’re repurposing content across channels, you create a seamless experience for users that connects the dots of your business. They can visit your social media, website and email newsletters and have a continuous, uninterrupted experience that your business provides. 

You can use content from webinars, live videos, podcasts, blog posts and other media to create a continuous content experience for your customers. This makes it easier for them to engage with your brand and build a relationship with it.

Podcasts

As people lead busy lives, they look for alternative ways to consume and enjoy various forms of media. Podcasts are a simple, convenient way to listen to your favorite people and join them in their conversations. 

Podcasts can teach you something new, tell an interesting story and introduce you to interesting people. That’s why it’ll continue to be a growing content trend for brands that want to build deeper connections with their audience. It’s also a great way to boost user engagement and strengthen those relationships.

If your brand is considering starting a podcast, it helps to create a plan for each episode so it never runs dry. You can do this by introducing different segments where you discuss different topics, ask questions or invite guest speakers. Guest speakers also add flavor to your podcast episodes and break the monotony.

Webinars

Webinars are online seminars that give your audience live access to your brand. It’s an online conferencing tool that allows businesses to share their expertise while growing their audience and strengthening their reputation. It’s easier to drive traffic to your site and build a loyal following when you offer value and insight.

Webinars are becoming increasingly popular among business owners looking to educate their audience and boost engagement. It’s important to give your visitors access to knowledge and resources that solve their pain points. That way, they can move through the sales funnel and convert on your website.

In 2021, continued learning and growth will be a top priority among consumers. If you can’t prove that your brand is there for customers and can help them grow, they’ll move on to the next. 

Over To You

Do you want to take over the latest content trends to improve your marketing strategy and boost user engagement? These trends will continue to soar throughout the year, so it’s important to consider adding them to your processes for better results. Doing so will help your business grow its audience and increase sales for continued success and growth. What trends are you paying attention to this year?

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