Entrepreneurs

Council Post: Seven Top Ways To Drive Conversions

By Alfredo Atanacio, founder UassistME.CO / Inc. 30 Under 30 2012 / AGLN Fellow.

Do you have a lot of traffic on your website? It feels good to have a lot of viewers, right? However, this is just the first step. You also need to figure out how to improve your conversions to get more customers out of the traffic you already have. 

You need to influence or convince your viewers to sign up and buy what you are offering in order to see a true return on your investment. But how can you do this successfully?

Here are seven ways to drive conversions based on my experience with clients.

Tip 1: Ensure That Your Content Is Easily Understood

According to some statistics, the human brain processes about 34 gigabytes of information every single day, which includes around 105,000 words daily. With too much information out there, how do you make sure your content is understood? 

You can achieve this by using easy-to-understand phrases and substituting big words with simpler ones, avoiding using technical words and keeping your messages short and sweet. This way, your audience will fully understand your content and whatever it is you are offering. This, in turn, can up your conversions.

Tip 2: Your Content Must Be Relatable

Simply presenting something and describing its benefits will only take you so far. To captivate your audience, you need to tell a story that they can relate to. 

Then, present your product or service and show them how it connects to the story and how it can help solve their issues. Using relatable content on your website will help persuade your target audience and increase your conversion rate. 

Tip 3: Boost Content That Performs Best

Many marketers have several social media campaigns. Needless to say, the more campaigns you have, the harder it is to run them. Fortunately, there are numerous tools you can use to boost your content. 

What these tools do is auto-boost the shares of your top-performing content. This is much more convenient since it is run by a bot, saving you a lot of time and effort. 

Does this mean you should abandon content that is not performing as well? Well, that depends on you. However, boosting your top-performing content is a proven strategy to drive conversions.

Tip 4: Optimize Your Site For Mobile-Phone Compatibility

Technology has allowed us to connect to the internet with our mobile phones. Since this is way more convenient than using a laptop or a computer, many people use their mobile phones to surf the internet. Therefore, it is highly recommended to optimize your website for mobile devices, too, instead of just focusing on the desktop version. 

Tip 5: Show Your Achievements And Positive Reviews

Studies show that almost 63% of consumers are more likely to buy from a brand or website that has positive reviews. Before your audience purchases your products and services, they want to be sure that your brand is trustworthy and reliable. This is where testimonials and reviews come in handy.

Displaying reviews is a good way to gain the trust of your potential clients and convert them to real customers. You can ask some of your satisfied customers to give feedback on your product and display them neatly on your website in order to drive conversions in your site.

Tip 6: Exhibit Expertise And Knowledge In The Field 

You might think of this as a no-brainer, but it is actually very important. If you want to gain the trust of your potential clients, you need to show them that you know what you are doing and that you are highly knowledgeable about your product or service. 

On your website, you can showcase your credentials and some experiences. You can also add some general knowledge of the product or service that you are selling. Just be careful and make sure it is simple enough for your audience to fully comprehend.

We also recommend our clients write blogs, participate on podcasts and publish e-books sharing their expertise on their fields; that way, they can be discovered by larger audiences.

Tip 7: Improve Your Site’s Aesthetics 

Having a website that is pleasing to the eye can help with your conversions. Make it more professional and add some images that are related to your content. Good content plus good visuals will complement each other and can entice your audience to stay longer on your site. 

Also, be consistent with your colors and focus on a single theme. Having a good website design and pleasing aesthetics generates trust in your brand, a fundamental ingredient to ramp up conversions.

Conclusion

Convincing your audience on your product or service and driving conversions is essential to keep your business growing.

With tough competition, you have to ensure that your site is fine-tuned and capable of converting users. 

As a marketer, these seven tips will help turn your conversion rates into sales, clicks or leads. We have seen them work for our clients, and I hope they will work for you, as well.

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