Entrepreneurs

Council Post: Four Ways To Get More Product Reviews

By John Turner, the founder of SeedProd, the most popular coming-soon page solution for WordPress used by over 800,000 websites.

Are you looking for a way to get more product reviews? There are plenty of benefits to getting feedback from users who are genuinely interested in your brand.

When a customer leaves a review, they are building social proof for your website. Social proof shows new users that your brand is trustworthy. As a result, first-time visitors are more likely to subscribe and buy a product because they can see that others had an excellent experience. 

Reviews are also an excellent way to learn more about your target audience and evolve your marketing plan over time. The information you obtain from users can help you maintain your strengths and build on your weaknesses. 

But getting reviews isn’t always easy. Today, I will share four practical ways to get more product reviews, regardless of your industry, budget and audience size. 

Let’s dive in! 

Make leaving product reviews easy.

First, let’s talk about the design of your product page. If you want to see as many reviews as possible, you have to make it easy for people to voice their opinions. 

I suggest adding a product review section to each item on your website. You want potential customers to see accurate representations of the products they want to buy. Honest feedback from other users can be a significant selling point and skyrocket sales. 

If you simplify the process by allowing guests to leave reviews, there’s a good chance you will see more reviews from people who purchased your product but don’t want to sign in.

You’ll also want to use a short, well-designed form for the review submissions. Make sure you highlight errors, limit questions and make the submit button stand out from the rest of the page. 

Send a follow-up email.

Most of your customers joined your email list so they could get updates on their orders. You can use this opportunity to send a follow-up email a few weeks after the customer receives their purchase. If you operate a SaaS, give the user several weeks to see the benefit of your software. 

Your follow-up email should thank the customer again for their purchase and ask if they are happy with their order. Next, encourage them to follow a link to leave a review for the products they purchased.

Subscribers are likely to click-through if they were happy with their order. You can boost this number by incentivizing reviews. Let users know that there’s a special 20% discount off their next order if they follow the link and voice their honest opinion. 

The best part about using email to get reviews is connecting with users beyond the follow-up email. So, if someone had a poor experience and responds directly to the email, you can take the time to resolve their issue. These seemingly small moments lead to more happy customers and positive reviews. 

Get your customer support team involved.

All businesses should have a customer support team. The ability to quickly handle questions and complaints means more sales, engagement and trust. But did you know that you can also get your customer support team involved in the review process? 

When someone contacts your support staff because they have a question about a product they purchased, train your team to ask them what they think of the rest of the product. The key is to ask after you resolve their issue. 

Let’s say you have an email marketing SaaS and someone contacts your support team because they need help integrating a specific plug-in. First, walk them through the process of setting up their plug-in. Then, ask if they are overall happy with their order. 

If they say yes, have your team ask them to leave a review. If they say no or still have questions, find out what you can do to resolve these problems. You won’t convince every person who contacts your support channel to leave a review, but you can definitely get more reviews than if you don’t ask at all. 

Share and address reviews on social media.

Finally, let’s talk about the importance of blending reviews with your social media marketing strategy. Billions of people use social media channels like Facebook, Twitter and Instagram. You can bet that many people who find your brand for the first time don’t know if your product or service is worth their time. 

You can get more reviews by sharing positive feedback from other channels, like your website and email. Thank the user for their input and show that you are committed to creating this experience for everyone that visits your online store. 

It’s also crucial to address reviews and feedback from users that follow your social media channels. When someone says something nice about your company on Twitter, retweet it and thank them for reaching out. These engagement opportunities will help you build rapport with the customer that left the review, but it also sends a powerful message to people seeing the conversion take place. 

Similarly, you’ll want to address negative mentions when they come up. Your goal is to apologize for the inconvenience and pull them out of the public eye to resolve the issue. Once you’re talking one on one, you can get to the bottom of their problem and turn potentially negative feedback into a stellar customer experience. 

When new users see all of these interactions occur, they are more likely to visit your site and potentially become customers. They know that you are receptive to feedback, so they will feel inclined to voice their opinions after experiencing your product or service.

Back To You

As you can see, there are plenty of ways to get more honest reviews on your website. Today, I went over some of the most effective ways to reach your audience across your website, social media, and email. If you consistently use these strategies to connect with customers and evolve your business, you will see significantly more product and brand reviews.

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